How does rural India spend their downtime?

Proportion of Indians who are confident that there would be adequate accumulation to support oneself in old age Downtime for a person is a time when the person can relax, i.e., it is a leisure time inbetween one’s daily routine. For people like us living in urban areas, our times of leisure may be spent […]
Are Indians financially ready for retiring from work?

22nd December 2022 Saving for retirement is extremely important. People are living longer and leading more active lives in retirement. As a result, it is more important than ever for one to think about where their income will come from when they retire. As people develop through their lifetime, they have an expectation that a […]
India’s Consumer Sentiment – May/June 2022

Prologue Consumer sentiment—often used interchangeably with consumer confidence, is a statistical measurement of the overall health of the economy as determined by consumer opinion. It takes into account people’s feelings toward their current financial health, the health of the economy in the short term, and the prospects for longer-term economic growth, and is widely considered […]
The rural sentiment: Not so upbeat, but hopeful!

India rural population for 2021 was 909,384,77, i.e., 64.64% of India lives in rural areas. This is much more than the combined population of Europe and Australia. According the NITI Aayog’s Multidimensional Poverty Index, while 25.01 per cent of the population was multidimensionally poor in the country, the poverty ratio was as high as 32.75 […]
Marginal farmers must have income diversification to survive

The marginal farmers typically own small plots of land, often significantly less than one hectare, and have limited access to resources and support services. Majority of them are in poverty and debt traps and engage themselves in non-farm economic activities and wage labour for sustenance. According to the AllIndia Report on Agriculture Census 2015-16, while […]
Challenging the notion that childcare responsibilities inhibit uptake of employment among women

The marginal farmers typically own small plots of land, often significantly less than one hectare, and have limited access to resources and support services. Majority of them are in poverty and debt traps and engage themselves in non-farm economic activities and wage labour for sustenance.According to the AllIndia Report on Agriculture Census 2015-16, while the […]
Women’s aspirations and preferences towards paid work

The marginal farmers typically own small plots of land, often significantly less than one hectare, and have limited access to resources and support services. Majority of them are in poverty and debt traps and engage themselves in non-farm economic activities and wage labour for sustenance.According to the AllIndia Report on Agriculture Census 2015-16, while the […]