Consumer satisfaction with accessing education services in rural India

19th January 2023 India is a country with over 140 crore (1.4 billion) population. The rural population of India represents 65% of the total population, around 88 crore (880 million). As of 2021, the literacy rate in rural India was around 73.5%. This includes 81% male and 65% female literacy in rural section of India. […]
Perceptions of the State of the Nation

22nd December 2022 The survey, conducted through a telephonic panel, covers 15514 individual earners living in 22 states. The rural sample is 7221 and the urban sample is 8293. The survey has been designed to be representative of the ground reality, with quotabased coverage of younger and older earners, as well as representation from the […]
Fast food consumption among rural adolescents increasing risk of obesity

About rural food plate mapping survey Household dietary preferences are a cumulative result of purchasing power, access to markets, food availability in local areas, and behavioral choices. Transforming Rural India Foundation (TRIF) and Sambodhi Panels (Sambodhi) undertook a rapid assessment on mapping the rural food plate to unpack trends in dietary preferences. Our aim was […]
Insights into Rural Entrepreneurship

In 2021, India’s rural population crossed 900 million, which makes it larger than the entire population of Europe. India is projected to remain predominantly rural till 2050. Moreover, the rural economy constitutes 46% of the national income and 70% workforce. The last two decades have seen profound changes in India’s rural economy. As per the […]
Dipping Consumer sentiment marks the closing half of 2022

About the Index for Consumer Sentiment longitudinal track The Michigan Consumer Sentiment Index was created in the 1940s by Professor George Katona at the University of Michigan’s Institute for Social Research. His efforts ultimately led to a national telephone survey conducted and published monthly by the university. The survey queries consumers on their views of […]
What factors influence a women’s

The marginal farmers typically own small plots of land, often significantly less than one hectare, and have limited access to resources and support services. Majority of them are in poverty and debt traps and engage themselves in non-farm economic activities and wage labour for sustenance.According to the AllIndia Report on Agriculture Census 2015-16, while the […]
Women’s aspirations and preferences towards paid work

The marginal farmers typically own small plots of land, often significantly less than one hectare, and have limited access to resources and support services. Majority of them are in poverty and debt traps and engage themselves in non-farm economic activities and wage labour for sustenance.According to the AllIndia Report on Agriculture Census 2015-16, while the […]